• Doing free work experience at record labels when I was 16-18, getting my first taste of ‘the industry’ and an introduction to the business of music.
• Getting a first ‘job in music’ when I took an engineering role (didn’t have a clue) at Shazam, knowing my goal was always to work my way into the side of the business that worked with record labels & brands.
• Being made redundant at Shazam when the company was purchased by Apple Music.
• My former boss at Shazam then connected with my then to be future boss (& now business partner) at UMG.
• Booking numerous artists that I grew up listening to and currently listen to over my time at UMG.
• Procuring & delivering my first ever 5 figure deals (& then 6 & then 7, still waiting to close my first 8 figure deal… 2025 we just getting started)
• Leaving UMG & making the jump to WME
• Moving from London to LA pursue an opportunity in the Beverly Hills office."

" 1. A decline in genre specific partnerships, with brands opting for ensemble casts which feature talent from a mixture of worlds in order to best engage with younger Gen Z / Millennial audiences who are less confined to ‘liking one thing’.

2. A growing desire from talent to be further involved in the creative ideations & execution of brand partnerships. The growth of the multi-hyphenate / polymath talent.

3. Continued crossover between Music, Art, Sport & Culture as a whole. I try to stay tapped in with growing trends by keeping up with certain publications, blog pages and loading with my teammates.

My lil bro is my go to relevance checker for anything aimed at younger demo, it’s important to tap in with the audiences 90% if brands are trying to speak to.

Connecting with my talent & their respective teams on a regular basis helps me to stay aligned with their visions & plans."

"Keep juggin."